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In a world overflowing with information and messages, we create controlled and personalized communication zones with related users, in order to relate to them and allow them to listen to us, such as in face-to-face environments (with personalized TV channels) as in virtual environments (with digital channels and collaboration tools).

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The life cycle of technology is very short, so not only we have developed our own technology platform, but we continually improve it, in which we implement our products and services. The WMB platform makes it possible to generate tools so that the communication and diffusion of messages (Broadcasting) at the point of contact with the users (Micro) is part of a global strategy of communication through the Internet.

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On Windows Channel, we generate and share knowledge through ThinkTank Ideas&Facts. We know that one of the keys to success is to have valuable information and share it in order to be able to orient ourselves in the current competitive markets. Internet and social networks offer opportunities to develop information strategies with users and customers, while at the same time they can harbour threats due to their imprecision, ambiguity, saturation and difficulty in fixing and retaining messages. Therefore, we analyze the markets, study the users and audit the organizations involved. RedSalud Colombia is an example of this; the only study that provides detailed information on the presence of all organizations involved in Colombia’s health sector, with quarterly updates.

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The communication axis is key in the digital transformation of organizations. In Windows Channel we encourage companies to become multimedia organizations audiovisualizing their communication, virtualizing their distribution and implementing geolocation tools so that all that communication reaches the user in the right context. Good content management ensures that we say what we need, the integrated use of multiaccess technologies that we distribute it properly and the management of the context that arrives when it has to arrive to be recognized, assimilated and remembered.